Jungle Scout category trends
Imagine having a crystal ball that reveals the next best-selling product on Amazon—this is essentially what Jungle Scout Category Trends has to offer. By analyzing market demand on Amazon, sellers can pinpoint which products are climbing the ranks, ensuring they invest in items with proven market interest.
The Category Trends tool provides a visual graph displaying the historical trend data on Amazon, showcasing how products fare over time. Sellers can identify seasonal spikes, declining interest, or steady demand, which is crucial for timing product launches and promotions.
Pro Tip: Jungle Scout’s Category Trends results can be compared and used together with the Opportunity Finder and Product Database to discover markets and niches.
Key features
Category selection and analysis
The tool allows users to select from a wide array of categories, including:
Amazon Devices & Accessories | Clothing, Shoes & Jewelry | Kindle Store |
Amazon Renewed | Collectible Coins | Kitchen & Dining |
Appliances | Computers & Accessories | Movies & TV |
Apps & Games | Digital Educational Resources | Musical Instruments |
Arts, Crafts & Sewing | Digital Music | Office Products |
Audible Books & Originals | Electronics | Patio, Lawn & Garden |
Automotive | Entertainment Collectibles | Pet Supplies |
Baby | Gift Cards | Software |
Beauty & Personal Care | Grocery & Gourmet Food | Sports & Outdoors |
Books | Handmade Products | Sports Collectibles |
CDs & Vinyl | Health & Household | Tools & Home Improvement |
Camera & Photo Products | Home & Kitchen | Toys & Games |
Cell Phones & Accessories | Industrial & Scientific | Unique Finds |
Video Games |
Historical data and trends
Sellers can access historical data, allowing them to analyze trends over months and even check product performance daily. This feature is essential for understanding market fluctuations and predicting future trends.
Detailed product insights
The tool provides all-in-one details for each product, including sales rank, price changes, reviews and more. These insights are crucial for assessing product viability and competition.
Product Tracker integration
Sellers can add products directly to the Product Tracker, enabling continuous monitoring of product performance and market trends. This integration helps in maintaining a well-rounded strategy for inventory and marketing.
Example category analysis: Beauty & Personal Care
I’ve used this tool many times, so let’s take a closer look at how the Jungle Scout Category Trends tool can be applied to the Beauty & Personal Care category:
- Historical data review: Sellers can identify peak seasons for beauty products, such as holiday periods or summer months. Take August, for instance and check out the seasonality.
- Daily product trends: usually reveals emerging popular products, new market entrants and seasonal spikes in demand.
- Product details: customer reviews, price fluctuations and sales rank help me in understanding better the product performance and potential profitability.
- Product Tracker: adding top-performing beauty products to the Product Tracker allows monitoring and creating shortlists for potential candidates.
Conclusions
The Jungle Scout Category Trends it’s a super simple tool based on the data you can find on the Movers and Shakers page, but organized and with historical data. The only problem? it just works for the US market, which is a shame if you’re selling in Europe, like us.
