Jungle Scout Listing Grader
The Jungle Scout Listing Grader is a feature that assesses the quality of your Amazon listings based on several key factors. It provides an optimization score that highlights areas for improvement, helping you refine your product titles, features, descriptions and images directly within the Listing Builder tool.
Pro tip: check your competitors’ listings for “Bad Marketing” or less than 3-4 images. Optimize your images and run Sponsored Products on those competitor listings
Key Features
Listing Optimization Score
Analyze your listing’s quality and receive actionable recommendations for improvement.
Detailed Breakdown
Evaluate critical listing components like product title, features, description and images.
Direct Integration with Listing Builder
Modify your listings directly within the tool to implement suggested improvements.
How to Use Jungle Scout Listing Grader: Step by Step
- Access the Tool:
- Navigate to the Toolbox in Jungle Scout and select the Listing Grader from the left-hand navigation panel.
- Select Marketplace:
- Choose the Amazon Marketplace that corresponds to the listing you want to review.
- Enter Product Details:
- Input the product’s ASIN or the listing URL into the search bar.
- Click “Search” to proceed.
- Review Your Score:
- The tool will provide a breakdown of your listing’s current values alongside recommended attributes for optimization.
- Key areas analyzed include:
- Product Title: Should be between 100-200 characters.
- Product Features: Minimum of 5 features, each 100-200 characters.
- Description: Should be 1000-2000 characters.
- Product Images: Minimum of 7 high-resolution images (smallest side at least 1000 pixels).
- Optimize Your Listing:
- Use the insights provided to improve your listing. Click the “Create a New Listing” button to head over to the Listing Builder and make the necessary changes.
Supported Marketplaces
Jungle Scout’s Listing Grader works across multiple Amazon marketplaces, including:
- Amazon.com (USA)
- Amazon.co.uk (UK)
- Amazon.ca (Canada)
- Amazon.de (Germany)
- Amazon.fr (France)
- Amazon.it (Italy)
- Amazon.es (Spain)
- Amazon.in (India)
- Amazon.jp (Japan)
Use Cases
We use it for…
Identify & Fix
Identify and fix issues in existing listings to boost performance.
Product Launches
Ensure your new product listings meet Amazon’s best practices for higher visibility and conversion rates.
Competitor Analysis
Compare your listings against top competitors to find areas of improvement.
Authors
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Having used Jungle Scouts Listing Grader as an Amazon FBA Seller for quite some time now, I must say that the tool is simple, but works great.
The tool gives you a clear, easy-to-understand score on your product listings effectiveness, which is a great benchmark for how well youre doing compared to your competitors. It analyzes everything from your title and bullet points to your product description and backend keywords, giving you invaluable insights into areas that need improvement.
Before using Jungle Scout, I had to rely on my gut feeling and observe my competitors to see what worked and what didnt. Now, the Listing Grader does the hard work for me, and it has significantly improved my product listings and, consequently, my sales.
However, like any tool, its not perfect. Ive noticed that it can sometimes miss subtle nuances in my listings or be overly critical on certain aspects. But overall, its a fantastic tool thats an integral part of my Amazon FBA business.
Id rate the Jungle Scout Listing Grader a solid 8.5/10. Its a powerful tool that, when used correctly, can bring about significant improvements to your Amazon FBA business.
Cheers!