Jungle Scout vs Viral Launch
Viral Launch is one of the all in one tools that’s been helping Amazon Sellers since the 2000s. If you compare Jungle Scout vs Viral Launch, you’ll find that both tools have similar (very similar, indeed) features, but Viral Launch also offers a Product Launch tool.
Actually, Jungle Scout had a similar tool, integrating Jumpsend into their tool stack but, as the Marketplace policies on Amazon rebates changed, Jumpsend was discontinued for good.
Let’s take a look at both software’s features:
Jungle Scout features
More than 20 subtools focused on product and keywords reseaerch and more daily tasks as an Amazon Seller. Key features include:
- Opportunity Finder: discover high-demand, low-competition product niches.ç
- Product Database: +500M database for product research with detailed filters.
- Supplier Database: find and verify suppliers for your products.
- Keyword Scout: relevant keywords based on search volume, trends and competition.
- Inventory Manager: stock levels, sets restock alerts and prevents stockouts.
- Sales Analytics: detailed sales data and insights for tracking performance.
- AI Assist: automates tasks and uncovers insights for faster, data-driven decisions.
Viral Launch has an AI tool too called Launch GPT. If you compare both tools, the AI Assistant and the bigger product database are Jungle Scout’s advantages vs Viral Launch.
Viral Launch features
Viral Launch is an advanced Amazon seller tool focused on in-depth market intelligence and product optimization: Product Discovery, Market Intelligence, Keyword Research, Kinetic PPC, LaunchGPT, Split Testing, FBA Reimbursement Services and more
It’s major features include:
- Product Discovery: finding profitable product opportunities based on filters and historical data.
- Keyword Research: keyword suggestions, search volume and opportunity scores.
- Listing Analyzer: evaluates existing listings and suggests improvements.
- Competitor Intelligence: tracks competitor listings, sales data and keyword performance.
- Kinetic PPC: a pay-per-click management tool for optimizing Amazon ad campaigns. Jungle Scout doesn’t have on yet, althought they acquired Downstream years go
- Split test: AB testing for your listings, kind of an Amazon Experiments, but on steroids.
Jungle Scout vs Viral Launch: Full Comparison
Jungle Scout vs Viral Launch: Product Research
Both Jungle Scout and Viral Launch offer powerful product research tools that help identify high-demand, low-competition niches. Viral Launch’s Product Discovery provides sales estimates, historical sales data and product idea scores, though it has a smaller database than Jungle Scout.
Viral Launch Database is 200B vs Jungle Scout +500M product database in 11 Marketplaces
Jungle Scout vs Viral Launch: Keyword Research
Jungle Scout’s Keyword Scout delivers deep keyword research with search volume, trends, PPC bids and competition analysis. Viral Launch’s Keyword Research tool provides similar functionality but with fewer filters and a focus on Amazon auto-suggest data. Jungle Scout’s tools are generally seen as more advanced.
Viral Launch has 3 exclusive tools vs Jungle Scout: LaunchGPT, AB split testing and Kinetic PPC for ad campaign optimization
Jungle Scout vs Viral Launch: Sales analytics
Jungle Scout offers robust sales analytics and inventory management tools to track performance and manage stock levels effectively. Viral Launch’s Market Intelligence and Kinetic PPC tools provide detailed market insights and ad campaign optimization. Both platforms excel in their respective strengths, with Jungle Scout being more user-friendly and Viral Launch offering deeper market intelligence.
Jungle Scout vs Viral Launch: Pricing
Jungle Scout offers flexible pricing plans ranging from basic to advanced packages, with a focus on subscription flexibility.
- Basic Plan: $29/month
- Suite Plan: $49/month
- Professional Plan: $84/month
Viral Launch offers tiered pricing plans designed to scale with your business.
- Beginner’s Research Kit: $50/month
- Pro Seller: $83/month
- Brand Builder: $125/month
Jungle Scout provides a more straightforward pricing structure with flexibility to upgrade or downgrade, while Viral Launch’s plans are tailored to advanced sellers needing all-in-one tools.
Jungle Scout Pros and Cons
Pros:
- User-friendly interface
- Extensive product and supplier databases (+500M)
- All in one keyword research tools and reverse ASIN
- Effective inventory management
- Academy with +100 videos
- Subscription flexibility
- Exclusive tools vs Viral Launch: Cobalt, Data Cloud and the Supplier Database
Cons:
- Slightly higher pricing for advanced plans
- Limited advanced market intelligence compared to Viral Launch
Viral Launch Pros and Cons
Pros:
- Exclusive tools: LaunchGPT and AB split testing
- Advanced market intelligence and competitor analysis
- Detailed product research capabilities
- Kinetic PPC tool for ad campaign optimization, Jungle Scout doesn’t have one
- Tailored pricing plans for advanced sellers
Cons:
- Smaller product and keyword database
- Slightly higher error margins in data accuracy
- Fewer filters in keyword research compared to Jungle Scout
In conclusion, both Jungle Scout and Viral Launch offer valuable tools for Amazon sellers, with Jungle Scout being ideal for beginners and those needing a user-friendly interface, while Viral Launch is better suited for advanced sellers seeking in-depth market intelligence. The choice depends on your specific business needs and goals. For example, if you need an all in one tool, but with an Amazon Advertising campaign manager, go for Viral Launch.
