Jungle Scout Consumer Trends Report

Jungle Scout Consumer Trends Report is the quarterly scoop from Jungle Scout, diving into the freshest insights on what makes consumers tick. This deep dive into the habits of 1,000 U.S. shoppers sheds light on spending habits, ecommerce movements and the driving forces behind purchasing choices across different age groups and shopping avenues.

The company just dropped it’s new Consumer Trends Report | Q2 2024

Main Takeaways

Consumer Spending Patterns

Find out where, when and how people are shopping, what’s flying off the shelves and where they’re tightening their belts.

Generational Behaviors

Check out the unique habits and priorities of Gen Z, Millennials, Gen X and Baby Boomers.

Social Media’s Grip

See how social media, especially TikTok, is influencing shopping habits.

Economic Influences

Learn how inflation, job market jitters and other economic factors are shaping consumer behavior.

Jungle Scout Consumer Trends Report Report Highlights

Shopping and Ecommerce Trends

• Stable Spending: 52% of consumers said their spending stayed the same in Q1 2024 compared to Q4 2023, breaking the usual post-holiday dip.
• Online Shopping Habits: Gen Z leads in daily online shopping, with 32% hitting the digital malls daily, versus only 7% of Baby Boomers.
• Hot Products: Sales soared for categories like Arts, Crafts & Sewing, Pet Supplies and Beauty & Personal Care, while Camera & Photo and Video Games took a hit.

Generational Insights

• Shopping Preferences: Gen Z kicks off their product searches on TikTok, with 43% choosing it over Google. Meanwhile, Gen X and Baby Boomers start on Amazon or Google.
• Saving Strategies: Baby Boomers are 78% more likely than Gen Z to hunt for sales, while Gen Z loves buying second-hand goods.

Economic and Financial Concerns

• Inflation Impact: Over 70% of shoppers focus on snagging the lowest prices due to inflation worries.
• Income Stability: 61% of consumers reported no change in household income from Q4 2023 to Q1 2024, but job security and economic stability are still major concerns.

Ecommerce and Technological Influence

• Amazon’s Reign: Amazon remains the top spot for online product searches for all generations, especially Gen X and Baby Boomers.
• Augmented Reality (AR): Tools like Amazon’s “View in Your Room” feature are swaying purchase decisions, with 31% of users making buys they’d typically ponder in person.
• Artificial Intelligence (AI): AI tools are making Amazon shopping smoother by offering customer satisfaction insights and optimizing product listings and reviews.

How to Get the Report

To get your hands on the full Jungle Scout Consumer Trends Report, just fill out the form with your first name, last name, work email address and organization type. By submitting, you agree to receive promotional messages from Jungle Scout about its products and services, with an easy opt-out option anytime.

Who should read this report?

As a Jungle Scout user, you may find the data interesting. We think is, mostly, for:

• Amazon Sellers & Vendors
• Both Amazon Retailers & Brands
• Ecommerce strategists
• Key Account Managers (KAM)
• Marketers & content creators

More Jungle Scout reports

Seems that Jungle Scout is dropping great resources lately, as they’re publishing new reports every two months. Here are some of them:

• Amazon’s Biggest Sales Events (BFCM, Prime Day…)
• Travel Product Trends in Amazon’s Baby Category
• Baby Care Product Trends on Amazon
• Nursery Product Trends in Amazon’s Baby Category
• Amazon Advertising Report