Jungle Scout Cobalt
There are lots of Amazon analytics tools, but nothing like Jungle Scout Cobalt. With over 350 metrics and 75 reports, Cobalt offers a all-in-one suite for market research and competitive analysis.
Its seamless integration with Seller Central, Vendor Central and the Ad Console provides the tools needed to effectively manage your Amazon ecosystem. The precision in market intelligence and budget optimization makes it indispensable for any Amazon seller.
Cobalt helps you navigate eCommerce complexities with ease, making it a key partner for maximizing Amazon revenue. Its actionable insights ensure every decision is data-driven.
For those ready to explore further, booking a demo or taking a self-guided tour can reveal Cobalt’s full potential. This hands-on experience is crucial for tailoring its features to your brand’s unique needs.
From advertising impact analysis to market share monitoring, Jungle Scout Cobalt epitomizes eCommerce intelligence, designed to scale your business efficiently.
Jungle Scout Cobalt Features
The Cobalt dashboard shows everything you can track and analyze:
- Automation
- Shelf Intelligence
- Segments
- Labels
- Events
- AMAZON (Advertising Accounts, Portfolios, Campaigns, Products, Targeting, DSP)
And loads of data:
- Business Summary
- Profits: Overview
- Market: Overview
- Market: Trends & Top Products
- Market: Brand Insights
- Market: Featured Brands
- Market: Pricing
- Traffic: SOV & Products
- Traffic: Paid Search
- Traffic: Paid DSP
Look at the insane data amount! For the example (a ground coffee brand), we can see:
- Ground Coffee category on Amazon highlighting top brands and products in the market.
- Is the segment growing from a revenue and unit sales perspective?
- Are new brands entering the market? (specifically looking at ASIN & Brand growth)
- Is this segment primarily 1P or 3P?
- Are sales growing at a higher rate from either a 1P or 3P perspective?
- Estimated Revenue: $363.6m Decrease: $63.3m (14.83%)
- Estimated Units: 18.44m Decrease: 2.54m (12.09%)
- Average Price: $19.03 Increase: $0.01 (0.03%)
- ASINS: 4.72k Increase: 14 (0.30%)
- Brands: 743 Increase: 62 (7.70%)
- Reviews: 1.1b Increase: 17.94m (1.61%)
- Estimated Revenue 1P: $200.2m Decrease: $41.5m (17.16%)
- Estimated Revenue 3P: $163.4m Decrease: $21.8m (11.78%)
- Estimated 1P Sales Price: $19.20 Decrease: $0.85 (4.24%)
- Estimated 3P Sales Price: $20.40 Decrease: $0.37 (1.77%)
Not bad, uh?
Jungle Scout Cobalt Integrations
As we already said, it integrates with:
- Amazon Seller API
- Amazon Vendor
- Amazon Advertising (Seller)
- Amazon Advertising (Vendor)
- Amazon DSP
- Jungle Scout API
My Final Thoughts on Jungle Scout Cobalt
Jungle Scout Cobalt epitomizes eCommerce intelligence, providing a plethora of data and insights that are critical for Amazon sellers. However, enhancing its pricing analysis features would make it even more valuable. For those interested in leveraging Cobalt’s full potential, a demo or a self-guided tour is highly recommended to tailor its extensive features to their specific business needs.
