Jungle Scout Keyword Scout
Keyword Scout is a killing feature of Jungle Scout allowing keyword, reverse or multi-ASIN reverse search. It’s Helium 10’s Cerebro direct competitor. This tool provides data like search volume, competition levels and PPC bid ranges.
But it’s not just about finding any keywords, but uncovering the ones that are most relevant to your products. Keyword Scout helps sellers by providing insights into product relevance, which is a core component of Amazon’s A9 search algorithm.
Pro Tip: Continuously track and adjust your keyword strategy using Rank Tracker to stay ahead of changing market dynamics.
With this tool, you can also track historical search volume data for Amazon, giving you an edge in predicting trends and seasonality. This allows for strategic planning and timely adjustments to your SEO strategy, ensuring you’re always one step ahead.
What’s the data for every keyword?
Ha! I know that one. Here’s the list on everything you can find on a keyword level, plus the filters you can use:
- Keyword Count
- Word Count
- Product Category
- Ease to Rank
- Product Count
- Organic Product Count
- Sponsored Product Count
- Keyword Search Volume
- Relevancy Score
- Exact Match Volume (30 Days)
- Broad Match Volume (30 Days)
- Exact Match PPC bid
- Broad Match PPC bid
- Search Trend
- Recommended promotions
A ton of data to deep analyze every keyword.
An example using “body deodorant”
Let’s take a look at an example using the keyword “body deodorant”, here’s the results
whole body deodorant | deodorant women | lume deodorant for women | native deodorant | |
Search Trend | 5% | 6% | 3% | 24% |
30-Day Exact Search Volume | 18,633 | 709,342 | 523,452 | 325,978 |
PPC Bid (Exact) | $1.15 | $4.54 | $1.55 | $1.55 |
PPC Bid (Broad) | $1.41 | $4.25 | $2.06 | $3.22 |
Ease to Rank | Difficult | Easy | Easy | Somewhat Difficult |
Relevancy Score | 90 | 13 | 56 | 13 |
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The Keyword Scout tool has helped me identify high-volume, low-competition keywords that have significantly boosted my listings and sales.
The feature is user-friendly and intuitive. I appreciate the detailed data, like search volume, opportunity score, and PPC bid costs, which helps me make informed keyword decisions.
Its data on seasonal trends and historical keyword performance also stands out, aiding in inventory and sales strategy planning.