Jungle Scout Advertising Analytics
Jungle Scout Advertising Analytics is an essential tool for Amazon sellers looking to evaluate the success of their PPC (pay-per-click) campaigns on Amazon Advertising. This tool consolidates data from Seller Central and Amazon’s Campaign Manager, providing a complete view of advertising profitability at the company, ASIN and campaign levels.
Pro Tip: Combine it with the AI Assist chat to gain insights into your ACoS and TACoS metrics and ask for strategies to boost them.
What’s It For?
The main goal of Jungle Scout Advertising Analytics is to help sellers analyze and improve their advertising strategies on Amazon. Through detailed metrics and data visualizations, sellers can assess their ad performance, identify areas for improvement and take actionable steps. In short, it’s a brand new concept.
Which Metrics Does It Include?
Jungle Scout Advertising Analytics covers a range of key metrics to assess advertising performance, such as:
- Impressions: The number of times an ad is displayed.
- Clicks: The number of times an ad is clicked.
- Total Ad Spend: The total amount spent on ads.
- Total Ad Sales: The sales generated through ads.
- Advertising Cost of Sale (ACoS): The advertising cost as a percentage of ad sales.
- Total Ad Cost of Sales (TACoS): The total advertising cost as a percentage of total sales, including organic sales.
- Click-Through Rate (CTR): The click-through rate, which is the number of clicks divided by the number of impressions.
- Conversion: The percentage of clicks that convert into sales.
All these metrics are fully customizable on the dashboard. They surpass Amazon’s PPC advertising dashboard, allowing you to track up to 8 different metrics simultaneously.
How Can You Use It to Boost Your Sales?
We suggest three key approaches:
High-Level Company Insights
With Jungle Scout Advertising Analytics, you can get a high-level perspective on how well your ads are performing and where your budget is going. The tool shows the sales ratio between sponsored and organic sales, ensuring alignment with your PPC goals. Customizable widgets and a company-wide waterfall chart help you understand the profitability of your ad strategy.
Pro Tip: Combine Jungle Scout Advertising Analytics with your P&L costs to track your profit down to the “penny-level”.
Analyze Campaign Sales Performance
The tool offers a transparent view of the performance of specific ASINs or products. Track and monitor key metrics like total sales, ACoS and TACoS to understand how your advertising impacts organic sales. This insight helps you refine your campaigns to maximize ROI.
Organize Your Ad Metrics
Jungle Scout Advertising Analytics allows you to analyze multiple campaign metrics on a single page with a clean, customizable interface. Switch between views such as top campaigns, product ads and ad groups and identify relevant keywords and search terms to incorporate into your ads.
Advertising Analytics Main Features
Overview
The Overview tab offers quick insights into your ad performance and budget allocation. Within this dashboard, you’ll find four main sections:
- Widgets: Eight widgets provide a high-level overview of PPC metrics related to your company’s paid ad performance.
- Waterfall Chart: The company-wide waterfall chart gives a detailed breakdown of your sales (sponsored & organic), costs and net profit.
- Total Sales: The total sales chart helps you understand your sales ratio between organic and sponsored sales.
- Top Products: This section highlights your top-performing products based on selected filters like ad sales, ad spend, gross profit and net margin.
Sales Activity
The Sales Activity tab lets you analyze the performance of product campaigns at the ASIN level. Review detailed metrics such as organic sales, ad sales, other order revenue, ad spend, COGS, Amazon fees, other fees and net profit.
Advertising Performance
The Advertising Performance tab offers visibility into your ads’ performance. With these insights, you can optimize your listings to boost organic rankings and maximize conversions. Analyze your campaigns’ performance metrics on a single page and switch between views like top campaigns, product ads and ad groups.
Conclusion
Jungle Scout Advertising Analytics is a vital tool for any Amazon seller looking to improve their advertising campaigns and drive sales. With its detailed metrics, data visualizations and customizable interface, this tool empowers you to make informed, strategic decisions to boost the profitability of your PPC campaigns. Harness the power of Jungle Scout Advertising Analytics to gain a competitive edge on Amazon and elevate your business.
